Course Promos

Course promos sit between ads and long-form content. They need to educate, persuade, and excite at the same time.

The work

Ahmed Siddiqui - motion graphics to structure the message, clear on-screen text, stock footage to support claims, and visual emphasis on outcomes and benefits. The course achieved around 1,000+ sales at $500 listed price, reaching high six-figure total revenue.

Lamz - completely different direction. High-energy, visually dense, with advanced motion graphics, heavy b-roll, match cuts, screen recordings showing proof, and stylized Hamza-inspired animations. Positioned the course as bold, aspirational, and high-value.

Callum Ross - 2 videos. Clean, professional approach. Clear text highlighting benefits, b-roll, smooth transitions. Focused on credibility over intensity.

The philosophy

Different audiences need different intensity levels. But the goal is always the same. Every visual element exists to move the viewer closer to one decision.