Course Ad in Romanian
Story Ad 1
Explainer Ad 1
Simple Captions
Viral Video Recreation Ad 1
Story Ad 2
Three distinct approaches to ad editing. Different goals, different styles, same focus on performance.
Explainer ads (HeroCovers)
Designed to educate quickly and clearly while still feeling engaging. Readable captions, tight cuts, product footage, and clean structure. The information is easy to understand in seconds.
Also includes a long-form commercial for broader distribution including TV, structured with stock footage, voiceover, on-screen text, and a testimonial from a viral personality.
Viral trend ads (HeroCovers)
Recognizable internet moments adapted creatively to the HeroCovers product.
One example: a famous WWE moment where someone removes their iconic mask to reveal another mask underneath. The HeroCovers version mirrors this by removing the cover to reveal a car that looks identical underneath.
Multiple videos were created using this approach, each built around a different viral moment.
Branded course promo (SmartCurs)
A Romanian ad promoting an online guitar course. Fast-paced, visually interesting, with custom text animations built to match SmartCurs' brand colors and vibe perfectly.
This one shows how ad editing adapts when the goal is brand alignment. Making the ad feel like a natural extension of the client's identity.
Damian edited the ads and course content that helped enroll over 50,000 students — the results were incredible. He also created short videos for my personal brand that reached nearly 1 million views on TikTok and Instagram Reels, and edited YouTube videos for both me and my clients that gained thousands of views and subscribers.
